In creating the makeup instructional campaign video linked, I led the project through a full production journey. I began by storyboarding, sketching each visual step — from close-up shots of brush strokes and product application to wider shots of face shape transformations — to plan how the tutorial would flow on screen. Next, I crafted a script that clearly explained each technique in simple, engaging language, ensuring the tutorial was easy for viewers to follow. During shooting, I captured detailed footage: macro shots of makeup tools, model application, and process-driven transitions, all framed to highlight technique. Finally, in the editing phase, I combined the footage with voice-over commentary, on-screen text, and subtle transitions, polishing everything into a smooth, professional video that educates and empowers the audience to replicate the makeup looks confidently.
