In this campaign video about bee welfare, I guided the project from concept to completion by carefully storyboarding and scripting before filming. First, I mapped out the narrative visually—each storyboard panel represented a key moment, from close-ups of bees in the hive to wider environmental shots—ensuring I captured the right tone and sequence. Using this as a foundation, I wrote a tight, audience-friendly script that balanced factual information with emotional appeal. On set, I shot with intention: macro footage of bees, footage of pollination, and supporting B-roll to illustrate the narrative. Finally, in the edit, I wove together the footage, voice-over, and graphics to create a coherent, informative video that highlights the importance of bee welfare and inspires action.
